Content Strategy and Case Studies

Results that Drive Real Growth.

Great content is not created in a vacuum.

It is built with intent, grounded in audience insight, and aligned to real business goals.

Whether leading a product launch, shaping brand voice, or scaling editorial programs, I approach every project with a clear structure and a focus on impact.

Below is the core framework I use to guide every content strategy.

Each case study shows how that strategy comes to life.

My approach to content strategy:

Audience research and competitive insights
Messaging development and voice alignment
Editorial and content architecture
Scalable content creation and team enablement
Performance measurement and strategic iteration

Scaling Brand Voice Through Employee Advocacy

How I built and scaled a global employee advocacy program—turning team members into authentic brand messengers and earning $300K+ in media value with content that felt real, not rehearsed.

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LinkedIn Growth + Voice-Led Content at Glassbox

How I built a LinkedIn presence rooted in real voice and people—growing the audience by 84.55% and driving 22% engagement with human-centered content.

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Making AI Human: The GIA Launch Content Strategy

How I helped Glassbox introduce their first AI product with a clear, human-centered strategy—leading messaging, launch content, and executive ghostwriting that drove clarity and results.

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Building the Editorial Backbone at Glassbox

How I created a scalable content system that aligned teams, increased velocity, and transformed the blog into a strategic growth engine.

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Building a Top-of-Funnel Content Engine at Spiff

How I led content strategy during hypergrowth—owning blog, social, and brand storytelling while building repurposing systems that tripled traffic and aligned teams across the funnel.

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