Brittani Wynn / Content Strategist & Brand Storyteller
Featured Ghostwritten Samples
I work with brands and leaders to craft ghostwritten content that feels real, resonates deeply, and builds lasting authority.
From executive blogs to LinkedIn thought leadership, I create stories and strategies that help brands lead with clarity and heart.
Explore ghostwriting and leadership storytelling examples below.
Why We Built a Product That Listens Before It Speaks
Ghostwritten for a SaaS CEO | Long-form LinkedIn post
Most platforms start by talking.
They announce features. They chase dashboards. They tell you what’s happening before they understand why.
We did the opposite.
Early in our product journey, we asked: What if the most valuable insight isn’t what the data tells us, but what it leaves out?
Not every experience shows up as a spike. Not every moment of friction screams. Sometimes, the real story lives in the silence — the hovers, the hesitations, the clicks that never happen.
So we built for that.
This wasn’t about adding more signals. It was about giving customers the feeling that our product understood them, not just tracked them. That meant building a system that listens before it speaks.
The irony, of course, is that our launch messaging became clearer by doing less. We didn’t need louder headlines. We needed quieter conviction.
Why it mattered
This post became the anchor narrative for the company’s AI-powered product launch. It earned 3x the average engagement of branded content, was quoted in a partner keynote, and influenced messaging across campaign assets, internal decks, and executive interviews.
Why it mattered:
This post became the anchor narrative for the company’s AI-powered product launch. It earned 3x the average engagement of branded content, was quoted in a partner keynote, and influenced messaging across campaign assets, internal decks, and executive interviews.
Three Questions I Ask Every Candidate I Hire
Ghostwritten for a SaaS CEO | Long-form LinkedIn post
I’ve read thousands of résumés and conducted more interviews than I can count, but I’ve learned the most from just three questions.
None of them are trick questions. They’re not meant to intimidate. They’re meant to invite honesty. And more often than not, they reveal far more than a polished career story ever could.
Question 1: What’s one mistake you made that still makes you wince?
I’m not looking for perfection. I’m looking for ownership. The ability to say, “Yeah, I got that one wrong,” without passing the blame. That tells me a lot about how someone will lead, collaborate, and course correct.
Question 2: If we hire you and it doesn’t work out, what do you think the reason would be?
This one usually stops people for a moment. And that’s intentional. It flips the frame from self-promotion to self-awareness. I’ve found that the best candidates know their edge and their limits.
Question 3: What do you want from this role that has nothing to do with title, salary, or benefits?
The answers here are wildly varied, and that’s the point. Some say impact. Some say mentorship. Some say a place where they don’t have to constantly prove they belong. Whatever the answer, it’s where the conversation gets real.
The best hires I’ve made didn’t give the smoothest responses.
They gave the most human ones.
Why it mattered:
This post positioned the CEO as a thoughtful, people-first leader and became part of the company’s employer brand strategy. It was widely reshared by internal team members and referenced by candidates during interviews. The post also influenced the structure and tone of hiring manager training and onboarding docs.
The Hardest Decisions Are the Quietest Ones
Ghostwritten for a SaaS CEO | Long-form LinkedIn post
The decisions I’ve lost the most sleep over never showed up on a roadmap.
They didn’t have stakeholder buy-in meetings or frameworks with clever acronyms.
They happened quietly, usually outside business hours, when no one was watching, and there was no data to lean on.
Like the moment I realized a high-performing leader was burning out, and I had to choose between protecting short-term output or long-term trust.
Or the call to sunset a feature the team had spent months building. It technically worked. It even looked good in demos. But it pulled us away from our core. And I knew it.
Or when I sat with the reality that a big-name client brought in big revenue but quietly eroded our team’s morale.
No dashboard will flag these decisions for you. No metric will tell you when it’s time to choose clarity over comfort.
But here’s what I’ve learned.
The weight of leadership is rarely in the loud moments. It’s in the quiet ones. The ones that shape your culture, even when no one’s clapping.
The best decisions don’t always feel good.
But they make room for the ones that do.
Why it mattered:
This post became a touchstone for emotionally intelligent leadership. It resonated deeply with founders and operators navigating high-stakes, low-visibility decisions. It was shared in internal manager forums, referenced in 1:1s, and cited by employees as the post that “explained leadership better than any book ever has.”
Thought Leadership Series Preview
A five-part content series developed for a SaaS CEO to build trust, voice, and visibility online. Each post reflects a blend of strategy, storytelling, and thought leadership, written to feel smart, not scripted.
The New Era of Digital Trust
Data responsibility, personalization, and psychological safety in SaaS
Excerpt:
“You know more about me than I do. I just don’t know if I trust you with it.”
A customer said this to me years ago, and I still think about it.
Not because it was a complaint. But because it was honest. It forced us to ask harder questions. Not just about how we collect data, but how we use it, protect it, and explain it.
In SaaS, trust isn’t a tagline. It’s a transaction that happens in silence. It’s in how clear your language is. How intuitive your interface feels. Whether your product nudges or respects.
Innovation is no longer about real time. It’s about responsibility.
And if we want customers to trust what we build, we have to earn that trust in the quiet moments before the product ever loads.
Why it mattered: Shared by privacy leaders, cited by product teams, and used in partnership messaging. This one walked the walk on voice, values, and product positioning.
When Your Metrics Need Meaning
Analytics overwhelm, dashboard fatigue, and insight with clarity
Excerpt:
We’ve never had more dashboards. Or fewer people aligned on what they mean.
There’s a KPI for everything: time on page, scroll depth, partial form fill, button hover, bounce rates by browser.
But at some point, the question becomes: Are we measuring what matters, or just what’s available?
This post was a quiet callout to the teams drowning in tools, where clarity gets lost in translation. We didn’t need another metric. We needed to slow down and define meaning.
Not every number is a signal. Not every insight should spark a strategy shift. Sometimes, leadership is knowing which data to ignore so you can act on the story behind it.
Why it mattered: Reshared by RevOps and GTM leaders. Used in an internal messaging reset for content and product teams. Framed as a mindset shift, not just a measurement critique.
Leadership Without the Echo Chamber
Hiring beyond your comfort zone, leading beyond your blind spots
Excerpt:
“I don’t want a team that agrees with me. I want a team that shows me what I’m missing.”
This post started with that conviction and built out what it really means to lead without ego.
We’ve all heard the phrase hire people smarter than you. But what happens when those people challenge your blind spots? When they disagree with your roadmap?
That’s not dysfunction. That’s progress.
The strongest teams aren’t the ones that align on everything. They’re the ones that can question ideas without questioning intent.
This post wasn’t a leadership flex. It was a reminder that growth doesn’t come from agreement. It comes from curiosity, conflict, and trust.
Why it mattered: Became the most commented-on post in the series. Reused in leadership decks and hiring materials. It struck a chord with execs and team leads across departments.
From Noise to Narrative
Cutting through signal overload and telling better stories with your data
Excerpt:
There’s a point in every product meeting where someone pulls up a chart, and everyone stares at it like it’s supposed to explain itself.
This post was a response to that moment. The one where more data stops helping and starts hiding the insight that matters.
We don’t have a data problem. We have a clarity problem.
It’s not enough to detect a signal. We have to shape it into something usable. Something story driven. Something that leads to action.
This piece challenged teams to build not for volume, but for understanding. Fewer dashboards. Smarter frameworks. Better narratives.
Why it mattered: Widely reshared. Referenced in product and sales team trainings. It became a bridge between content, product, and marketing strategy.
Experience Is the New Product
Why UX isn’t just a feature—it’s the differentiator
Excerpt:
You can’t demo trust. You can’t screenshot ease. But your customer feels both, immediately.
This post redefined user experience as more than visual polish. It argued that experience is a product in itself. Not the surface layer, but the emotional resonance that defines whether users stay, leave, or advocate.
We talked about the gap between how companies design features and how customers experience friction.
And how aligning product, design, and CX creates more than usability. It builds loyalty.
As one reader commented, it’s the first post they’d read that made UX feel like a board-level conversation.
Why it mattered
Most saved and bookmarked post in the series. Quoted in a partner webinar. Used by internal product design and GTM teams as a tone-setting piece.
Why it mattered: Most saved and bookmarked post in the series. Quoted in a partner webinar. Used by internal product design and GTM teams as a tone-setting piece.