Brittani Wynn / Content Strategist & Brand Storyteller
Strategic Content Wins Across SaaS Growth Journeys
I have led full-scale content marketing, brand storytelling, and growth initiatives for two fast-moving SaaS companies: Glassbox and Spiff.
At Glassbox, I:
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Drove an 84 percent increase in LinkedIn followers in under 18 months
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Launched two major product marketing campaigns (GIA and Voice of the Silent)
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Developed executive thought leadership programs that achieved three times higher engagement than brand averages
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Built a scalable content and employee advocacy engine that supported revenue growth
At Spiff, I:
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Built a bold, human-first brand voice across all channels
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Drove a 70 percent lift in LinkedIn engagement in less than six months during a critical Series C expansion stage
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Unified leadership, sales, and marketing messaging into a cohesive content strategy during rapid growth
My work connects real human stories to real business outcomes.
I have launched products, amplified leadership presence, and built content ecosystems that drive measurable growth.
The numbers tell part of the story.
The bigger story is this: real content builds real momentum.
Content strategy works when it puts people first and drives performance forward.
SaaS is where I learned how to scale brand voice with precision, build growth engines that last, and connect storytelling to measurable business impact.
✦Glassbox✦
Role: Social Media Manager & Strategic Communications Director
Dates: April 2022 – October 2024 (Remote)
Company: Glassbox is a SaaS platform that helps enterprise brands optimize digital experiences through AI-powered analytics and real-time user insights.
Challenge
Glassbox needed a stronger, more strategic content presence—one that reflected its innovation, supported major product launches, and helped teams tell a unified story. Social was inconsistent. Messaging was siloed. Launches lacked momentum. My role: turn it into a scalable content engine that performed.
Approach
I led the end-to-end digital content and social strategy at Glassbox, transforming how the brand showed up across platforms. From launching AI-driven products to building employee advocacy programs, I developed and executed campaigns that combined strategic insight, strong creative, and consistent brand voice.
My role spanned social media, blog strategy, video editing, graphic direction, copywriting, and internal enablement. I worked cross-functionally with product, design, demand gen, and leadership to ensure every piece of content served a strategic purpose—whether supporting a product rollout, simplifying a technical concept, or driving measurable growth.
Every post, asset, and launch was crafted to engage, align, and perform—with creative that clarified the message and strategy that delivered results.
Execution Highlights
Content Strategy & Voice
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Owned social, blog, and internal content alignment across launches
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Built messaging systems for product campaigns, POV posts, and always-on content
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Named and voiced GIA (Glassbox Insights Assistant)
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Created 1,500+ posts/year with structure, voice, and funnel intent
Product Launch Support
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Led content rollout for GIA and Voice of the Silent
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Wrote teasers, explainers, long-form posts, and internal toolkits
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Partnered with product, brand, and leadership to align narrative
Creative & Thought Leadership
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Concepted multi-channel content campaigns (holiday personas, UX “before/after” series)
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Built Glassbox’s first video system (3x increase in views)
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Managed content creation: copy, video, creative direction, and editing
Internal Enablement
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Launched employee advocacy via Sprout (300K+ earned media value in less that one year)
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Created internal content kits, templates, and training
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Aligned executive and team messaging with brand tone
Impact
🚀 +84.55% LinkedIn follower growth
📈 22% peak engagement rate (company record)
🎥 3x increase in video views
🧠 2 product launches supported (GIA + VoS)
💬 $300K+ in earned media through employee shares
🔁 15% YoY engagement growth
✅ Unified brand and product content across functions
✦Spiff✦
Role: Social Media and Community Lead
Dates: October 2021 – April 2022 (Remote)
Company: Spiff is a high-growth SaaS company simplifying sales commission processes through real-time automation. It helps revenue teams trust their numbers and focus on performance—not spreadsheets.
Challenge
Spiff had the momentum and product-market fit, but not the voice to match it. Content felt disjointed, internal messaging lacked clarity, and the brand needed a personality that stood out in a crowded, corporate SaaS space.
Approach
I led the charge in defining and implementing a bold, approachable brand voice—infusing personality, humor, and relatability into everything from social content and executive comms to internal storytelling and employee advocacy.
My focus was on humanizing a highly technical space. Through original content series, cultural commentary, and narrative-driven copy, I built a strategy that made the brand more than just software—it became a trusted, memorable voice in revenue conversations.
Working cross-functionally with leadership, sales, design, and comms, I created a full content ecosystem that blended strategy with authentic storytelling and aligned internal teams around a clear, compelling message.
Execution Highlights
Brand Voice + Messaging
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Developed and rolled out Spiff’s first voice guide—bold, witty, and human
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Simplified complex technical ideas into clear, audience-friendly narratives
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Unified tone across teams, enabling leadership and sales to show up with confidence
Content Strategy + Copywriting
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Concepted and wrote social posts, video scripts, emails, and exec messaging
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Built content pillars that supported hiring, employer brand, and product storytelling
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Infused every asset with a consistent tone that reflected Spiff’s people-first culture
Employee & Culture Advocacy
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Created toolkits to empower employee sharing and boost team visibility
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Elevated internal wins and milestones across content channels
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Helped leadership celebrate culture in real time—turning moments into movement
Results
📈 70% increase in LinkedIn engagement
🧠 Unified brand voice adopted org-wide
💬 Stronger internal alignment across sales, leadership, and marketing
👀 Boosted employer brand visibility for recruiting and retention
🚀 Positioned Spiff as a relatable, standout SaaS brand during high growth