Spiff

This collection showcases the strategy, storytelling, and creative I led during my time at Spiff. From scroll-stopping social graphics to customer pain point-driven videos, each piece was crafted to connect with RevOps, finance, and sales leaders in meaningful, relatable ways.

I owned concept development, scripting, messaging, and execution as part of a larger social strategy focused on increasing brand awareness, driving demo requests, and positioning Spiff as the smarter way to handle commissions.

What inspired me? The opportunity to turn something notoriously complex and chaotic—commission software—into clear, engaging, and human-first content.