Franklin Hospital

Client: Franklin Hospital
Industry: Healthcare
Scope: Logo Design & Brand Identity

Project Overview:
Franklin Hospital needed a brand identity that conveyed trust, professionalism, and community-centered care. Located near a well-known local lake, the hospital wanted to incorporate a subtle nod to its roots and the calming presence of water—symbolizing healing and connection to the environment.

Design Concept:
The logo features a stylized sun rising over gentle waves, a direct tribute to the nearby lake and the role it plays in the community’s everyday life. This visual metaphor represents wellness, renewal, and optimism—key values that align with Franklin Hospital’s commitment to quality care close to home. The clean serif font evokes stability and expertise, while the fluid curves of the waves soften the overall look, adding a welcoming, human touch.

Visual Direction:

+ Color Palette: A bright, sunny yellow paired with a calming sky blue to reflect hope, clarity, and tranquility.

+ Typography: A classic serif typeface chosen for its readability and ability to convey trust and tradition.

+ Layout: Optimized for consistency and flexibility across digital platforms, signage, print collateral, and promotional items.

Result:
A cohesive, professional brand identity that reinforces Franklin Hospital’s reputation as a trusted healthcare provider. The logo’s symbolism and clean design connect emotionally with the community while remaining versatile enough for everyday application—from billboards and stationery to drinkware and employee materials.