Sun Chaser Properties

Client: Sun Chaser Properties
Industry: Property Management / Travel
Scope: Logo Design & Brand Storytelling

Project Overview:
Sun Chaser Properties is a new property management brand specializing in lakeside vacation rentals. The client, a seasoned travel agent known for curating tropical trips, has shifted her focus closer to home—offering peaceful, cozy stays near local lakes. She wanted a brand identity that marked this shift while incorporating a personal touch.

Design Concept:
The name Sun Chaser is a sentimental tribute to the client’s son, Chase. His silhouette is featured in the logo, running toward the setting sun—visually capturing the idea of "chasing the sun." The surrounding landscape reflects serene lakeside imagery, with soft clouds, rippling water, and trees framing the moment, grounding the design in her new direction.

Visual Direction:

- Color Palette: Warm, golden hues paired with cool, calming teals to evoke the feeling of sunset over water.

- Typography: Bold yet playful lettering that hints at adventure, freedom, and the comforts of home.

- Layout: Designed for versatility across digital and print, with variations for light and dark backgrounds.

Result:
A warm, story-driven logo that balances personal meaning with a sense of adventure and retreat. The brand now visually reflects its core: memorable, lakeside getaways made with heart.