You’re Not Repurposing Enough — I Can Tell From Here
- Brittani Wynn
- Mar 29
- 3 min read
Updated: Mar 30

TL;DR:
One great blog post can become 50+ pieces of content—LinkedIn posts, tweets, carousels, Reels, emails, downloads, and more. The key isn’t more content, it’s smarter content. Repurpose, remix, repeat. _______________________________________________________________________________ How Many Content Pieces Can You Really Get From One Great Post? (Spoiler: It’s A Lot)
You poured your brain into one beautifully-crafted blog. It’s smart. Strategic. Full of quotables. The emotional support water bottle of content—always there, wildly useful, and everyone secretly depends on it. But now what?
You don’t just hit publish and walk away. Not when that post is basically a creative goldmine begging to be mined. That blog? It’s your golden goose. Your content engine fuel. The start of something bigger (cue dramatic montage music).
Here’s the truth: with the right mindset (and maybe a good playlist, three beverages within arm’s reach, and a Google Doc full of chaos), one solid piece of content can easily become 35–55 pieces of scroll-stopping, story-driven, platform-optimized goodness.
And yes, I’m talking about one piece. Just one. Like Pedro Pascal in literally any role—unexpectedly iconic and suddenly everywhere you look.
Let’s break it down like the content-loving, color-coded-calendar-having, meme-sending human you are.
The Breakdown: Turning One Great Post Into 50+ Content Pieces
Text-Based Content (10–20 Posts)
Start by slicing it into digestible, platform-ready bits:
1–2 full LinkedIn posts (tell the story, pull the lesson, maybe name-drop a Taylor Swift lyric)
1–2 Twitter/X threads (step-by-step breakdowns, frameworks, POVs...or light rants)
5–10 single-line tweets or quotes (your spicy takes, smart soundbites, or something your dog inspired)
3–5 mini-posts: think listicles, tips, or one really good “IYKYK” moment
This is your warm-up lap. Your "let’s get the people talking" moment.
Visual Content (10–15 Pieces)
Time to give your words an outfit change:
2–4 carousels (each step, myth-busting, mistakes to avoid—you know, the usual chaos)
2–3 quote graphics (because nothing screams ✨thought leadership✨ like your own words in Canva)
1–2 infographics (for when you want to feel like you work at McKinsey, but with vibes)
2–4 memes or screenshots (pop culture + strategy = chef’s kiss)
2–3 pillar graphics (turn your content themes into a visual cheat sheet your audience will want to steal)
Visuals = more shares. More saves. More chances to show off that you get it.
Video Content (5–10 Clips)
Don’t panic. You don’t need ring lights and a whole film crew. Just your face, your voice, and a little bit of confidence (fueled by caffeine or delusion).
1–2 talking-head reels: break down a step or insight like you’re Facetiming a friend
1–2 behind-the-scenes: how the sausage (or content calendar) is made
1 calendar walkthrough: because nothing says "organized chaos" like rainbow-coded Airtable
2–3 story-driven clips: lessons, flops, or that one time Slack betrayed you mid-launch
1–2 “here’s what I would've done differently” moments (a.k.a. professional growth meets therapy)
Video makes you real. Relatable. The cool content person you’d grab tacos with.
Email Content (2–4 Emails)
Slide into their inbox like:
1 story-driven email (turn that one wild campaign memory into a “what not to do” gem)
1 tactical tip (help them fix something fast)
1 resource promo (because yes, your blog deserves another shoutout)
1 recap or reflection (kind of like the end of a reality show episode, but with metrics)
Emails are just little permission slips to be helpful and human.
Evergreen + Bonus Content (3–6 Pieces)
Now we’re building an empire:
1 downloadable asset (a checklist, template, or planner—something you’d actually use)
1 mini-course or live training (low production, high value, sweatpants optional)
1 podcast talking point (or pitch for someone else's show—bring the fire)
1 internal doc for your team (make ops love you)
1 landing page (for when this thing turns into a lead magnet without trying)
One blog post = ten LinkedIn posts, four Reels, a lead gen asset, and probably world peace if you do it right.
So… 50+ Pieces From One Blog?
Yes. Absolutely yes. And that’s if you’re taking it easy.
Because the magic here isn’t “create more.” It’s create smart, then remix like it’s your job.
You don’t need a fresh take every week. You need one really good idea and the confidence to run it like a world tour.
And let’s be real:
Your LinkedIn fam isn’t checking your Instagram.
Your Twitter crowd is allergic to long reads.
And your email list? They're not watching your Reels while waiting in line at Target.
Repetition isn’t boring—it’s brand-building. So next time you write something you’re proud of? Don’t let it rot in blog purgatory.
Repurpose it. Milk it. Meme it. Build an empire out of it.
And if you want help turning your content chaos into a system you actually enjoy? Slide into my inbox. I’ll bring the emojis.
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